Fujitsu has announced that it will be splitting its PC business and mobile business into two separate entities. The PC business shall henceforth be known as Fujitsu Client Computing Limited and the mobile business as Fujitsu Connected Technologies Limited.
The reason for the split, as Fujitsu puts it, is because, « With the ongoing commoditization of ubiquitous products, mainly of PCs and smartphones, it has become increasingly difficult to achieve differentiation, and competition with emerging global vendors has intensified. »
« The Company has resolved to implement Each Company Split in order to clarify management accountability, to enable swift management decisions, and to pursue comprehensive efficiency by creating independent companies for the PC business and the mobile phones business, respectively, and to establish an integrated system covering all aspects of research, development, design, manufacturing, sales, planning, and after-sales services. »
Basically, the PC division is not doing so well and it would be better to spin it off into its own thing to make it easier to get rid off in the future. With the PC division on the decline in general, this is hardly a surprise.