One of the main reasons Samsung has been so successful alongside Apple in the past several years was by matching Apple’s advertising campaigns and promoting the crap out of these phones. Samsung has already been promoting the Galaxy S7 a lot even before it launched today.

Samsung started by throwing in a Gear VR with a pre-order of the new phone. Then, Samsung USA released three new ads a couple of weeks ago, next, a man with a jetpack flew alongside the Dublin River in a stunt coordinated with Samsung Ireland to promote the Galaxy S7.

And finally today, Samsung released three new ads all featuring Lil’ Wayne, the most notable of which shows Lil Wayne pouring a bottle of champagne all over a Galaxy S7 and then dunking it into a fishtank. Samsung really wants to make sure viewers KNOW this phone is fully submersible in water.

Check out the ads released today featuring Lil’ Wayne:

And in case you missed them, check out the other bunch of ads that came out a couple of weeks ago. My favorite ads of the bunch are “Water” and “The Dark”.

I have to say after seeing the previous bunch of ads, they are all really good. The ads do a great job of building up a point and then slapping you in the face with the reality of why you need to get the Galaxy S7.

2016 tech Slection
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