Today, Apple released 8 new 16 second ads that are part of its widely successful “Shot on iPhone” marketing campaign that started just over a year ago with the iPhone 6 and 6 Plus. Images shot with customers’ iPhone were blown up and displayed for the public to see what kind of photos the iPhone is capable of.

Last year, several Subway stations here in New York featured entire hallways full of “Shot on iPhone” ads.

The videos features in these 8 clips were all taken by the iPhone and submitted to Apple. The clips that made the cut are mostly Slo-Mo video but they yielded some really great shots worth displaying to the world.


A LIRE  October security update starts hitting ZUK Z2