If a new report from The Telegraph is to go by, we could soon see a non-nexus, Google-branded smartphone. Yes, the company is developing an in-house phone, which – according to the report – is expected to be launched by the end of the year.

The report also notes that the Mountain View, California-based firm is currently in talks with mobile operators about the handset’s release.

The move is expected to give Google more control on design, manufacturing, and – more importantly – software. « Its own phone would allow Google to control the software, securing the future of services such as the Google search engine and Google Play app store that run on it, » the report says.

So does that mean the end of the Nexus line-up? Well, that should not be the case, at least for now, given that CEO Sundar Pichai recently said that the company’s support for Nexus branded smartphones will continue. « Our plan is still to work with [other manufacturers], » he said.

Keep in mind that this ‘in-house Google smartphone’ news is just a rumor at the moment, so take it with a pinch of salt until an official confirmation is obtained.


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