Following Brexit, the price of the British Pound has fallen significantly, forcing companies in the UK to raise prices in order to compensate. HP is not the only company to raise its prices. OnePlus has already raised the price of the OnePlus by £20 to £329.
“As you will be aware, we have seen an unprecedented weakening of the pound to US dollar exchange rate over the past few weeks. In order to maintain a sustainable and consistent approach to our operation in the UK and Ireland, we have taken the decision to make some adjustments to our channel-supported and directly-contracted end-user pricing strategy.” – reads an email from HP to its partners.
“Effective from 1 August, we will be implementing an adjustment of circa 10 per cent across HP’s Personal Systems portfolio. This applies to all HP commercial/business products in the HP Personal Systems category (core PC/laptop, value technology and mobility solutions). As always, you may freely determine your resale price to your customers.”
Many other companies are likely to follow suit. The Brexit result has caused the British Pound to drop to its lowest value in 30 years.