Microsoft has been consolidating their numerous global Lumia social media channels for a while now. We’ve previously reported on the closing and merging of their Facebook and Twitter accounts and now it appears that the same is being done with the numerous Lumia accounts on Instagram as well.

Within the last 24 hours, identical posts on the Lumia U.S., U.K., and Russia Instagram accounts announced that they would be closing and would be replaced by the central Microsoft Lumia Instagram account. Here’s the complete statement:


“Our Instagram account will soon be @MicrosoftLumia. Don’t worry, you don’t need to do anything and you’ll still get beautiful images shot on a #Lumia straight to your feed. This is all to make it easier for you to be part of our international, larger, Microsoft family.”

Interestingly, the Italian Lumia Instagram account didn’t post such a statement but it’s unclear if this means that it will remain operational or that a member of the Italian social media team simply forgot to schedule the post properly.

A new support page on the official Microsoft website has been launched to answer any concerns users may have and it simply states that the reason behind the account mergers is to simply make them “become a part of the international, larger, Microsoft family” and that “Microsoft Lumia are simply merging their accounts so that everything can sit under one, unified, global page.”

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While the merging of the different regional accounts will reduce costs at Microsoft and make it easier for them to conduct campaigns, there’s no denying that users from non-English speaking countries will suffer. The support page does emphasise though that users will still be able to get localized support from when they need it. The social media accounts will simply be more general in nature.

Have you been impacted by these account mergers? Do you have any theories as to why Microsoft is doing this? Let us know in the comments below.

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