In its latest campaign, Motorola hosts a focus group with a bunch of loyal iPhone customers. What the moderator did was ask them about the latest iPhone 7 announcement and what they thought of it. Some were clearly not impressed by the improvements made by Apple.
Then the focus changes to what the moderator calls an “iPhone 7 prototype” (which was actually a Moto Z). The participants are intrigued by the phone and its Moto Mods, even prompting some to incorporate how they would use these accessories in their daily lives. The Mods shown to the group were the snap-on battery pack, SoundBoost JBL speaker, and finally the Insta-share projector. “I didn’t expect to see that” one guy said.
The idea of the campaign is kind of like a blind taste test, if you will. The participants had Apple on their minds but it was far from the new iPhone 7. In any case, the video is worth checking out even for a couple of laughs.
The tagline for the campaign is #skipthesevens. Moto also makes the following bold statement.
You can make new announcements. Or you can break new ground.