HTC has announced a price drop for the HTC 10 in India. The phone was launched back in April for INR 52,990 ($795) but the price has now been slashed down to INR 47,990 ($720).

Even with the price cut, the HTC 10 is still more expensive than its rivals. Both the Samsung Galaxy S7 and the LG G5 are available for significantly less, not to mention phones like the OnePlus 3 that are not even in the same price category.

HTC has consistently priced its products out of contention in India. Perhaps this is a good time to take a long, hard look at its product strategy, unless it wants to go back to being a full time OEM for other companies.

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